On 22^nd February NAS launched a new viral advertising campaign starring Marco Pierre White – as if he hadn’t done his Apprenticeship. The three viral adverts show Marco as ‘The CCTV Chef’ working in a burger van – a very different life than the one he lives today. The humorous adverts highlight the value of Apprenticeships and aim to inspire young people to find out more about the Apprenticeship opportunities available for them. Macro is a fantastic advocate of Apprentices and is really passionate about them being the best way to train young people in his industry. The virals can be seen on:http://www.apprenticeships.org.uk/Media.aspx#/?assetId=Marco-Pierre-White-2 or

http://www.youtube.com/user/ApprenticeshipsNAS. They will also be running on lots of youth focused websites over the next few weeks.

 

To launch the adverts we invited 15 apprentice chefs to London from around England to meet with Apprenticeship Minister Iain Wright, Simon Waugh and People First CEO Brian Wisdom to talk about their Apprenticeships and give their feedback on their programmes and how they were progressing. The highlight for the Apprentices however was a full morning at Marco Pierre Whites’ Restaurant, Wheelers, to learn how to cook a range of dishes, talk to Marco about their careers and pick up some tips to take back to their jobs around the country.